WebFeb 18, 2024 · Some more internal emails Facebook really doesn’t want you to see: Turns out in 2024 COO Sheryl Sandberg had already known for years there were problems … WebFeb 18, 2024 · The lawsuit claims that Facebook knowingly overestimated its “potential reach” metric for advertisers, largely by failing to correct for fake and duplicate accounts. …
Facebook knowingly inflated key advertiser metric, say court …
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WebOct 19, 2024 · The firestorm over Facebook’s overstated video ad metrics has worsened for the social media giant. Marketers that sued the company over the incorrect numbers say they were inflated by as Advertisers Say Facebook Inflated Metrics As Much As 900%. Story insideradio.com WebFeb 19, 2024 · Facebook has faced criticism after disclosing errors in the way it's calculated ad metrics, and since made changes to clarify how those figures are determined. Plaintiffs' lawyers argue that internal communications show Facebook knew its “potential reach” was misleading, even while the company downplayed the metric in court proceedings. WebOct 18, 2024 · Facebook did not immediately respond to a request for comment on the alleged inflation of ad-watching metrics by up to 900 percent. The plaintiffs are seeking … shop washington square